Dow Jones Venture Wire Technology Showcase / Euro Tech Showcase 2009 – Preliminary Agenda

Tuesday Oct 13, 2009
7:00 AM	Registration & Continental Breakfast Sponsored by Nair & Co.
8:00 AM	Welcome Remarks and VentureOne Presentation
8:15 AM	Opening Panel | Refocused & Right Sized – Is the Venture Industry Finally Back on Track? Before the Internet arrived in full force in the mid to late ‘90s, the venture industry was seen as sized appropriately, generating good, if not solid returns, from focusing on enterprise-related companies. The success the VCs had with such companies as Netscape, Amazon, eBay and even Google changed the landscape in dramatic ways, leading to both increased capital coming into the asset class and a heightened focus on consumer technologies. However, the results have not been good. A growing number of firms are finding themselves unable to raise new funds or needing to be content with smaller funds. And while not completely abandoning investments in web and mobile companies, firms are starting to spend more time looking at such things as the data center, e-mail management, network performance, on-demand business intelligence and energy efficiency. But what does this resizing and refocusing mean going forward? Will capital be available for already-funded startups or will consolidation and fire sales continue? Will the industry’s remaining players crack the code for not only generating good returns, but also producing stand-alone publicly traded companies? And in looking at the entrepreneurial community what types of companies will get VCs most excited going forward? Our panel of stalwart VCs gives their take on what they are seeing in the industry, what it means and how they and their firms are moving forward. Moderator: •David G. Barry, Managing Editor, Financial Information Service, Dow Jones & Company Panelists: •Robert Hayes, Partner, First Round Capital •Scott Sandell, General Partner, New Enterprise Associates: •David Sze, Partner, Greylock Partners •Wade Woodson, Managing Director, Sigma Partners
9:05 AM	Keynote Interview Keynote Speaker: •Bruce Aust, EVP, Corporate Client, NASDAQ OMX Moderator: •Pui-Wing Tam, Deputy Bureau Chief, The Wall Street Journal
9:35 AM	Networking Break
9:55 AM	Keynote Interview | New Phones, New Apps, New Devices: Where Is the Wireless Sector Headed? The wireless sector has undergone a transformation in recent years with the emergence of better networks, new phones and countless apps. And it stands to evolve even more in the coming years as new wireless devices are introduced and consumers become even more reliant on these products to manage everyday life. Mary McDowell, executive vice president & chief development officer, Nokia is focused on trying to understand this future. She oversees the company's attempts to develop or identify the products and technologies that will hopefully guide the wireless sector in the coming years. Ms. McDowell sits down to talk about what Nokia is doing at present, what it is looking to do in the short term and some of the challenges and opportunities it sees down the road. Keynote Speaker: •Mary McDowell, Executive Vice President & Chief Development Officer, Nokia Moderator: •Timothy Hay, Reporter, VentureWire, Dow Jones & Company
10:35 AM	Company Presentations
1:05 PM	Lunch & Keynote Presentation | A Few Thoughts On Consumer Technology.... Sponsored by GrowthPoint Technology Partners No one is closer to the consumer technology sector than Walt Mossberg, the Wall Street Journal's longtime Personal Technology Columnist. He is always one of the first to see new products from industry stalwarts like Apple, Microsoft and Google as well as from startups dreaming of becoming the NEXT BIG THING. His opinion can shape how that product is perceived and ultimately does in the marketplace. In this always entertaining session, you'll get a view of how Walt is looking at the sector. He'll give his perspective on what he likes, what he doesn't like and on technologies to watch. He'll also provide important insight on the opportunities that he sees going forward and the challenges still facing consumers Keynote Speaker: •Walter Mossberg, Personal Technology Columnist, The Wall Street Journal
2:35 PM	Company Presentations (Continue)
5:10 PM	Panel Discussion | Finding Success Outside The U.S.: What Does It Take Expanding into foreign markets has become critical for startups. The days of focusing on one market are long gone. But reaching these new markets takes both time and significant effort. Do it correctly and a company can be on its way to becoming a viable entity. Strike out or falter and a company's hope of landing additional customers or financing might be out of reach. In this special panel experts on the foreign business scene discuss what it takes for companies to succeed, the steps that can help and the missteps that be avoided. Moderator: •David G. Barry, Managing Editor, Financial Information Services, Dow Jones & Company Panelists: •Matt Huang, Chief Operating Officer, Armorize Technologies •Stephen Wares, VP, Business Development, Nair & Co. •Sebastian Wossagk, Investment Partner, Acton Capital Partners
6:00 PM	Networking Cocktail Reception Sponsored by NASDAQ OMX
7:00 PM	Wall Street Journal Innovation Awards Dinner Keynote Speaker: •Marc Benioff, Chairman, President, CEO & Founder, salesforce.com

Wednesday Oct 14, 2009
7:30 AM	Registration & Continental Breakfast Sponsored by Institute for Information Industry (III)
8:00 AM	Welcome Remarks
8:15 AM	Panel Discussion| Thinking Outside the Box: Why Liquidity Will Depend On Creativity Generating returns has gotten increasingly difficult for venture investors. A few companies have managed to go public in recent months, but clearly the IPO window is not wide open. Acquisitions are occurring, but they are happening in smaller numbers and at reduced prices. VCs, though, can afford to be patient for only so long. So what can and should be doing in terms of trying to generate liquidity? Are their steps they can be taking to pull off an IPO? Are there ways to position companies so they are more attractive to acquirers? Would considering secondary buyers make sense? Listen as both investors and those focused on liquidity options discuss some of the steps that investors should consider taking with their startups. Moderator: •Russell Garland, Editor, VentureWire, Dow Jones & Company Panelists: •Adam Oliveri, Managing Director, Private Company Market, SecondMarket •Michael Shepherd, Managing Director, Growth Point Technology Partners
9:05 AM	Keynote Interview | Cisco Is Interested In.... Guido Jouret is the chief technology officer of Cisco's emerging technologies group, which is responsible for incubating Cisco's future billion-dollar businesses. In this role, he evaluates new product and market opportunities and ensures architectural tie-in between new innovations and Cisco's core networking products. He is also the general manager for early-stage business units, leading them through initial product development. Recent innovations developed inside the emerging technologies group include Cisco TelePresence, digital media systems, IP video surveillance and media processing. Mr. Jouret will sit down in this interview to discuss Cisco’s current focus, the challenges it faces and most importantly, what Cisco envisions as an outcome. Keynote Speaker: •Guido Jouret, Chief Technology Officer, Emerging Technologies Group, Cisco Systems Moderator: •Russell Garland, Editor, VentureWire, Dow Jones & Company
9:35 AM	Networking Break
9:55 AM	Keynote Interview
10:35 AM	Company Presentations
1:10 PM	Lunch & Panel Discussion | Corporate Technology: What Big Companies Really Want From Start-ups Sponsored by SecondMarket With the IPO window closed, the exit route for startups generally leads toward an acquisition. But getting a tech leader to make a play for a startup does not happen overnight. Corporations are keeping a close eye on not only what startups are doing, but what is needed internally as well. As a result, there may be a partnership or perhaps even an investment prior to a company being acquired. In this special panel executives from some of the leading technology companies talk about the areas where they are focused, the technologies they are seeking and what they want to see and hear from startups… Moderator: •Scott Austin, Editor, VentureWire, Dow Jones & Company Panelists: •Ken Berryman, SVP, Strategy, Symantec •Paul Fiskness, Senior Vice President, Qualcomm •Mark Westover, VP, Corporate Development, Sybase •John Zepecki, SVP and GM, Product and Technology Unit Acquisition Integration, SAP
2:45 PM	Conference Concludes

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